It was just beginning to become apparent in the field of electronics and the automotive world. Those were days during which recognition for the innovation, efficiency and craftsmanship of Japanese manufacture was reserved to the connoisseur. In 1971, Fuji America was established on our shores. Fuji’s place in bicycle history was assured. He repeated this role at both the 1968 Olympics in Mexico and the 1972 Olympics in Munich.
This is the same Shoichiro Sugihara that won the first international cycling competition on a Fuji. He also designed the bicycles that the team competed on. Shoichiro Sugihara coached the Japanese national team. In 1964, the Olympics were held in Tokyo and Fuji’s chief engineer and world-renowned competitive bike designer Dr. During this period, Fuji was so popular throughout Asia that sales of Fuji bicycles were quickly expanded into other Asian markets. In the 30’s, Fuji established the first national stage race between Osaka and Tokyo and, naturally sponsored the winning team of this “Tour de Japan.” Today, this race remains one of the premier races in all of Asia.įuji’s racing tradition continued, when in 1951 the first Asian games held in New Delhi and was won by a young Shoichiro Sugihara on a Fuji. By the roaring twenties, Fuji was well on its way and was Japan’s most popular bike, dominating not just the marketplace, but also winning races in the increasingly popular cycling competitions being held around Japan.įuji engineers began researching and developing bicycles for world-class racing, not only to win, but also to use the competitive environment as a laboratory for advanced bicycle technology, discovering faster, lighter and more durable designs. When the first bikes rolled off the line, Fuji engineers recognized the need for designs that would perform at a higher level. Since the first Fuji bike was built, Fuji was destined to become a leader in the bicycle industry.
Just before the turn of the century in 1899, Japan’s Nichibei Fuji was born. Fuji continues its tradition of innovation and value that is hard to beat. In 2000, they recorded firsts again with the Fuji Team, the bike the Mercury Cycling Team rode to more US National Cup wins than any other team in the past three seasons. Beginning in 1899 Fuji has recorded an impressive number of technological firsts.
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